There are only two ways to influence human behavior: you can manipulate it or you can inspire it.
Great companies don't hire skilled people and motivate them, they hire already motivated people and inspire them
I love my job. I’m building a cathedral. Sure, I’ve been working on this wall for as long as I can remember, and yes, the work is sometimes monotonous. I work in the scorching hot sun all day. The stones are heavy and lifting them day after day can be backbreaking. I’m not even sure if this project will be completed in my lifetime. But I’m building a cathedral