Example of the author's consulting firm:

• Mission:

  • Advance the art of business leadership through hands-on training and coaching led by dynamic businesspeople

• Vision

  • Be a global firm of uniquely skilled executives who teach managers around the world how to be great leaders

• Short-hand vision: I'm trying to build the McKinsey of training, for leadership development
• Mission and Vision implications:
  • Advance: generate new ideas and perspectives
  • Art of leadership: embrace that different leaders have different approaches
  • Hands-on: build things that are practical and teachable vs. theory
  • Dynamic: high energy, unique, bring their personality to the classroom
  • Global: seek global clients, build global perspectives, and understand and respect different cultures
  • Uniquely skilled: celebrate our differences and know that diversity makes us stronger
  • Managers to great leaders: focus us on specific kinds of content and skill-building and talk to whom we serve and how we help them