This is the essence of intuitive heuristics : when faced with a difficult question , we often answer an easier one instead , usually without noticing the substitution . (Location 204)
System 1 registers the cognitive ease with which it processes information , but it does not generate a warning signal when it becomes unreliable . Intuitive answers come to mind quickly and confidently , whether they originate from skills or from heuristics . There is no simple way for System 2 to distinguish between a skilled and a heuristic response . (Location 7025)
“ Contrary to common bleak assessments of human reasoning abilities , people are quite capable of reasoning in an unbiased manner , at least when they are evaluating arguments rather than producing them , and when they are after the truth rather than trying to win a debate . ” 92 (Location 7666)
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- We believe we make most of our decisions rationally, but that would most likely be too taxing on our System 2. Instead we have developed a quick and effective decision mechanism based that consists of recognizing certain patterns and associating them with emotion
- Related to System 1 and Limbic System
- Z: Consider the influence of emotional tagging in your decision making
the power of the mind to think, understand, and form judgements logically
The world makes much less sense than you think . The coherence comes mostly from the way your mind works . (Location 939)
Emotional tagging is the process by which emotional information attaches itself to the thoughts and experiences stored in our memories. (Location 62)